Building upon the relationship formed through adidas’ 60th birthday House Party campaign (you know, that one where lots of impossibly famous and beautiful people all party in a house together to Pilooski’s remix of Frankie Vallie’s “Beggin’” and you oh-so-want to be there too…), the brand has teamed up once more with achingly cool band The Ting Tings for more ‘I wish I were there’ fun.
An exclusive free gig was held in the band’s hometown of Manchester for a select group of die-hard fans. The venue – a whitewashed room – was soon filled with an excitable crowd, who were all issued with a full white adidas Originals tracksuit on arrival, as were the band themselves. The crowd were then encouraged to interact creatively with the 350 paint-filled water guns which just so happened to be available, thus literally becoming part of a continually evolving artwork.
This innovative stunt combined live music with a fascinating interactive performance art spectacle, encouraging young people to express themselves in an alternative way in response to sound and music, whilst providing stunning visual imagery for adidas’ media library and website. We wish we were there too…
