If we all weren’t impressed enough already with Louis Vuitton’s cultural collaborations over the last 150 years (yes, really), a spectacular new exhibition is now on show at the Hong Kong Museum of Art. Never one for lacklustre or discrete marketing campaigns, LV has announced the occasion somewhat spectacularly. In a similar style as seen late last year in New York, when the brand’s 5th Avenue store was wrapped in Takashi Murakami’s Monogram Multicolor design for the holiday season, The Hong Kong Museum of Art has been covered in its entirety with Richard Prince’s ‘After Dark’, continuing the relationship with an artist the brand has worked with extensively on collections in recent years.
The exhibition celebrates the brand’s long association with art, including a look back at the renowned artist re-designs of the LV monogram and the rare treat of a selection of pieces from the Louis Vuitton Foundation being on public view.
Prince’s ‘After Dark’ series features blown-up covers of novels he has collected, each illustrating protagonists’ tales of ‘After Dark’, or after midnight in cities spanning the globe – every second city is Hong Kong. The spectacle represents one of the first public art installations on Hong Kong’s history.
‘Louis Vuitton: A Passion for Creation’ is on until August 9th.
