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	<title>Cultural Branding &#187; jeremy_deller</title>
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		<title>Handbags and horticulture</title>
		<link>http://culturalbranding.co.uk/2009/05/27/handbags-and-horticulture/</link>
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		<pubDate>Wed, 27 May 2009 17:05:43 +0000</pubDate>
		<dc:creator>culturalbranding</dc:creator>
				<category><![CDATA[arts & business]]></category>
		<category><![CDATA[cultural branding]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[pop-up]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[jeremy_deller]]></category>
		<category><![CDATA[louis_vuitton]]></category>
		<category><![CDATA[scarecrows]]></category>
		<category><![CDATA[westfield_london]]></category>

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		<description><![CDATA[Everybody loves a pop-up.  But let’s face it, there are so very many popping-up these days.  So imagine our joy on discovering Louis Vuitton’s pop up GARDEN.  No stranger to cultural collaborations (think: Stephen Sprouse, Takashi Murakami, Sofia Coppola and, um, Kanye West, to name-drop a few…) LV has teamed up with Turner prize-winner Jeremy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=culturalbranding.co.uk&amp;blog=4939553&amp;post=414&amp;subd=culturalbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><a rel="attachment wp-att-416" href="http://culturalbranding.co.uk/2009/05/27/handbags-and-horticulture/lv-garden-main/"><img class="size-full wp-image-416 aligncenter" title="Louis Vuitton pop-up garden at Westfield London" src="http://culturalbranding.files.wordpress.com/2009/05/lv-garden-main4.jpg?w=420&#038;h=305" alt="That scarecrow has a better handbag than I do..." width="420" height="305" /></a></p>
<p>Everybody loves a pop-up.  But let’s face it, there are so very many popping-up these days.  So imagine our joy on discovering Louis Vuitton’s pop up GARDEN. </p>
<p>No stranger to cultural collaborations (think: <a href="http://deviantdecorum.wordpress.com/2009/01/14/art-fashion-louis-vuitton-x-stephen-sprouse-x-deitch-projects/">Stephen Sprouse</a>, <a href="http://www.influxinsights.com/blog/article/1616/louis-vuitton-pushes-the-boundaries-between-art-and-commerce.html">Takashi Murakami</a>, <a href="http://www.thefashionspot.com/people-and-places/sophia-coppola-louis-vuitton-debut-1165">Sofia Coppola</a> and, um, <a href="http://www.popcrunch.com/kanye-west-louis-vuitton-shoe-collection-debut-paris-fashion-week-menswear/">Kanye West</a>, to name-drop a few…) LV has teamed up with Turner prize-winner Jeremy Deller to create this horticulture-fest in celebration of the launch of their new store in the temple to all things luxury – The Village at Westfield London.  The garden comes complete with Vuitton handbag-wielding scarecrows, flowers, vegetables, herbs, tonnes of earth and a whole load of hay &#8211; Deller even involved the Cambridge WI to help create a flower installation inside the store.</p>
<p>Sadly, as with all things pop-up, the garden’s time in Westfield London is short.  But fear not!  All will not go to waste, as the contents of the garden are being donated to a generation project in Hammersmith next week.</p>
<p style="text-align:right;"><a href="http://www.artsandbusiness.org.uk/Contact/Directory/E/RoseEnright.aspx">Rose Enright</a></p>
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