Everybody loves a pop-up. But let’s face it, there are so very many popping-up these days. So imagine our joy on discovering Louis Vuitton’s pop up GARDEN.
No stranger to cultural collaborations (think: Stephen Sprouse, Takashi Murakami, Sofia Coppola and, um, Kanye West, to name-drop a few…) LV has teamed up with Turner prize-winner Jeremy Deller to create this horticulture-fest in celebration of the launch of their new store in the temple to all things luxury – The Village at Westfield London. The garden comes complete with Vuitton handbag-wielding scarecrows, flowers, vegetables, herbs, tonnes of earth and a whole load of hay – Deller even involved the Cambridge WI to help create a flower installation inside the store.
Sadly, as with all things pop-up, the garden’s time in Westfield London is short. But fear not! All will not go to waste, as the contents of the garden are being donated to a generation project in Hammersmith next week.
