The Dream Factory is a big, online hurrah-platform to celebrate some of the pioneering, creative entrepreneurs who have broken with the norm, and carved out a truly unique and innovative path for themselves. Honda, the clever eco-forward chaps behind the hybrid car have launched another first; the world first hybrid sports car – the CR-Z. Proof, as they say, of what can happen when we all believe in the power of dreams. And quite honestly The Dream Factory is a marvellous way to both demonstrate both Honda’s own considerable creative drive (if you can excuse the pun) and provide a platform (and an annual and an exhibition) to showcase the wonderful work being done by way-cool people we wish were our buddies, to an audience who might not have heard of some of the stunning work that they are doing.
The twenty appropriately named ‘Cultural Engineers’, working in anything from amazing design to eco-awareness, were shortlisted by an equally jaw-dropping panel of creative heavyweights, including Eugenie Harvey (Founder, We Are What We Do) and Shane Walter (Co-founder, onedotzero – the masterminds who brought the wildly popular ‘Decode’ exhibition to life).
The exhibition opens tomorrow at the Dray Walk Gallery (Brick Lane, London E1), runs through until 30th May, totally 100% free to the public, and accompanied by an amazing workshop programme at which some of the Cultural Engineers will talk about their work.
Simple and effective and fun, well done Honda. Go and take a look for yourself, here’s that link again: www.dreamfactoryuk.com
