Find out who’s been shortlisted for an A&B Cultural Branding award courtesy of the very charming Kate Mosse.
A shift towards using art and culture as a way of developing a meaningful dialogue and engagement between consumer and brand
Archives for posts with tag: cultural_branding
Not content with showcasing its technology with the Prado earlier this year, Google has now teamed up with the Guggenheim to launch a new international design competition to celebrate the ideas & teachings of Frank Lloyd Wright. Established to celebrate the golden anniversary of the institition, the competition showcases two of Google’s services: Google Sketch Up and Google Earth, enabling entrants to design their building in 3-d and locate it virtually anywhere in the world. With the Tate using Google maps and Street view to create an online art map of the UK, is this the beginning of Google’s assertion for dominance in the digital cultural realm globally?
