Get your fright on with Jameson!
The Jameson Cult Film Club was a series of free film screenings at various atmospheric settings, such as the Clapham Grand, and the Union Chapel during Halloween week. Showing such classics like This is Spinal Tap, Halloween and Dracula, the audience were treated to a thrilling show surrounded by all the trappings of a classic horror setting. Experts or directors of the film introduced the screening, with actors on hand dressed up to creepy perfection whilst you sat with a free Jameson cocktail.
Chills in the Chapel – a series of horror film screenings – took this unique film experience to a new level. At The Dracula film screening the participants were offered garlands of garlic to ward off the ‘Vampires’ crawling around the venue. Van Helsing was also on hand, but the creepy butler who welcomed the guests did little to put everyone at ease. There was terror at the screenings of Colin and Halloween, with zombie brides and horror icon Michael Myers skulking around on the stage. Jameson well and truly brought the horror experience to the consumer’s laps.
Nevertheless, the audience were in safe hands. Jameson whisky has been involved with cinema since 1988 when they started their own short film awards. Since then, they haven’t looked back, now sponsoring 20 film festivals around the world and becoming title sponsor of the prestigious Empire awards . Their quintessential goal has always been to bring the atmosphere and excitement of the cinema to as wide an audience range as possible. Their cult film blog expands on this, creating debate on issues of cult film that allows the audience to get involved with the event and the spirit of unique series of events such as the Jameson Film Club.
These are the kind of brand collaborations Arts & Business believe will increasingly happen in the future – and this is explored in the latest research Beyond Experience: culture, consumer & brand. Launched with flair on Tuesday night at the Cass Business School and co-authored by consumer marketing gurus Joe Pine and Jim Gilmore (authors of the Experience Economy and Authenticity), this looks at how culture can be placed at the heart of emerging commercial practice, exploring the changing nature of consumers, and their increasing need for authentic experiences and meaningful transformations.
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