Let’s talk pollacks. No one likes ordering them apparently. No idea why…
So Sainsbury’s rebranded the pollack as Colin in a clever collaboration with Wayne Hemingway who founded Red or Dead and now runs a design agency. The limited edition packaging was inspired by the American Expressionist artist Jackson Pollock for obvious reasons – sales increased by a massive 68% last month when they trialled the new name and packaging in ten stores. We say more beautiful, artist designed food 
packaging please – this proves artists can not only make a product iconic, as with Andy Warhol and the humble soup can, but sell more products too. The drinks industry know this already – Becks have worked with Tracey Emin, and Coca Cola with Matthew Williamson and most recently the photographer Rankin, with a London 2012 designed bottle. It’s time the food industry caught up.
packaging please – this proves artists can not only make a product iconic, as with Andy Warhol and the humble soup can, but sell more products too. The drinks industry know this already – Becks have worked with Tracey Emin, and Coca Cola with Matthew Williamson and most recently the photographer Rankin, with a London 2012 designed bottle. It’s time the food industry caught up.